Our commitment to the education and advancement of our industry
Shawmut Thinks is a platform for new ideas and collaboration among our community of marketing, design, and print professionals. Here you’ll find information on past and upcoming educational events as well as resources related to marketing, print, direct mail, and design.
Marketing Science: “Make Good Great”
Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance, and create a memorable impact. A Maker’s Field Guide to Texture and Color—a must have for designers—serves to inspire, educate, and demonstrate how using high quality materials, can transform printed communications from “Good to Great.”
Marketing Science: “Haptic Brain, Haptic Brand”
A look at communications through the lens of neuroscience, this discussion and guidebook explore haptics—the study of how the things we touch shape the way we feel—and the science behind why our haptic brains respond so well to haptic brands.
Marketing Science: “Today’s Direct Mail”
Print has the power to attract, engage, and deliver critical information to enhance the customer experience. Kate Dunn shares data from several InfoTrends customer communication studies and real world examples to help you leverage new technology and improve results from your print and direct mail strategies.