Introduction In the competitive retail landscape, capturing customer attention at the moment of purchase is crucial. Point of sale (POS) […]
How Point of Sale Printing Drives Customer Engagement
Marketing
Why We Love Creative Direct Mail Formats (And You Should, Too!)
When is the last time you received an email and thought to yourself: “Wow, that’s really cool, I should hang […]
Lessons Learned: What it Takes to Succeed at Collateral Management
In Volume 8, Issue 3 of Tactics Magazine we profiled three Shawmut customers that changed the way their organizations manage […]
Getting Personal with Promotional Items
Personalization strategies are a huge part of content marketing. As marketers, we can no longer expect to get results with […]
Print Techniques and Design Strategies from our 2018 PINE Awards
Each year Shawmut participates in the Printing Industries of New England (PINE) Awards of Excellence competition, and it never fails […]
How a Well-Designed Workplace Can Improve Performance
Color, floor plans, shapes, and patterns: Not usual topics of conversation when it comes to employee performance. But Dr. Sally […]