Learn how to improve your cross-channel marketing and deliver personalized communications that motivate students to enroll.
Shawmut Thinks
Marketing Science: “Make Good Great”
Paper is a powerful tool. Learn how the texture and color of paper can transform printed communications from “Good to Great.”
Marketing Science: “Haptic Brain, Haptic Brand”
Learn more about haptics—the study of how the things we touch shape the way we feel—and the neuroscience behind why we respond.
Marketing Science: “Today’s Direct Mail”
Kate Dunn shares key trends and examples to help you leverage technology and improve results from your print and direct mail programs.