Shawmut Thinks

Marketing Science: “Make Good Great”

A Maker's Field Guide

Paper is a powerful tool. Learn how the texture and color of paper can transform printed communications from “Good to Great.”

Marketing Science: “Haptic Brain, Haptic Brand”

Haptic Brain, Haptic Brand

Learn more about haptics—the study of how the things we touch shape the way we feel—and the neuroscience behind why we respond.

Marketing Science: “Today’s Direct Mail”

Today's Direct Mail

Kate Dunn shares key trends and examples to help you leverage technology and improve results from your print and direct mail programs.