Are you interested in boosting your direct mail response rate by up to 46%? Shawmut MailPlus can help.
What is MailPlus?
MailPlus is a marketing-based solution that’s designed to track your direct mail campaigns and enhance results through integration of digital platforms like Google, Facebook, and Instagram.
Why choose MailPlus?
MailPlus elevates your direct mail campaigns by pairing them with digital marketing strategies. Customers see your campaign multiple times on multiple channels, which drives more sales.
How does it work?
Your direct mail campaign and matching digital ads are created
Your direct mail piece is sent to recipients
Direct mail recipients see social media ads ahead of your mailer
Informed Delivery users see a clickable scan of your campaign in their email
Your direct mail piece arrives in mailboxes
Matching social media ads continue after the mail piece arrives
Google and social media retargeting ads are shown to website visitors
Anonymous web visitors are identified and matched back to your mail list to prove direct mail campaign attribution
With Shawmut MailPlus you get:
Mail Tracking
Confirm delivery of every piece of mail
Informed Delivery®
People who subscribe to USPS Informed Delivery will see a clickable image of your mailer in their email
SocialMatch
Contacts from your mailing list are found on social channels and shown ads that match your direct mail campaign
Social Media Follow-Up
After a customer receives your mail piece, they’ll see follow up ads on social media
Call Tracking
Track and record calls generated from your mail piece
Online Follow-Up
Increase conversions with online retargeting through Google Display Network
LEADMatch
Track and record exactly who visited your website as a result of all media, including direct mail, and get a list of website visitors and their actions
Direct mail already works great for me. Why do I need MailPlus?
If direct mail is already working well for you, that is all the more reason to invest in MailPlus! The powerful features included in MailPlus are designed to enhance direct mail campaigns—boosting response rates even higher.
If direct mail hasn’t worked for me in the past, will MailPlus make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses to judge the efficacy of their campaigns. But the real way to judge success and failure is the return on investment. If you make more than you spent—the campaign was a success! But in the past, direct mail has been difficult to track in a holistic way. MailPlus solves that challenge with call tracking features so you can track offline conversations that lead to sales along with online conversions.
In addition to pulling together online and offline metrics MailPlus, generates maximizes your efforts by repeating your message and offer across multiple channels. Prospects will see your message in their mailbox, inbox, social feeds and websites they browse increasing the chances that they’ll convert.
How many users from my company can access the MailPlus dashboard?
As many as you want. There is no limit to the number of MailPlus users.
Are there different user roles?
Yes, there are admins and users. Admins are able to give access to others (dashboard user management) and get the emails from the system for alerts (i.e. learn more and LEADMatch interest).
Can data in the dashboard be segmented by user?
No, however, with mail tracking reports users can search for the zip codes or areas they cover.
Do I need to use all MailPlus features?
No, but why not? For one price, you’ll all of the powerful features of MailPlus. Alternatively, we do offer Mail Tracking as a standalone service and you could always add the other features at a later date.
Is there a minimum mailing quantity for MailPlus?
You can add MailPlus features to any size mailing, however, the price per piece goes down as volume goes up. Additionally, small mailings may not generate enough web traffic to get the most out of online and social media ads and some features like Informed Delivery require a minimum quantity of 2500.
What kind of mailings can I use with MailPlus?
Letter, flat and postcard are the three different mailing types through the USPS that work with MailPlus. We cannot track parcels.
What do I need to add to my website for MailPlus to work?
We’ll provide you with one Google Tag Manager code that encapsulates the FB follow up pixel, the Online Follow Up code and the LEADMatch pixel. This one piece of code will need to be added to your website. You’ll also need to link your Facebook business page with MailPlus by authorizing a partner request from Online Ads Manager (we’ll send instructions on setting this up).
My website traffic is low, will retargeting work?
Google will not retarget a website’s visitors until the website has 150–200 unique website visitors in 30 days. However, even if your website hasn’t met that threshold you can still use MailPlus. Each campaign includes campaign accelerator, otherwise known as smart targeting, at no additional cost. Campaign accelerator will begin four days prior to the mail date and target individuals based keyword searches and geographic locations. When individuals in the same geographical location as your mailing search for businesses, products, and services that match that of your business-they will be shown your ads via the Google display network which increases website traffic to ensure you meet the threshold required to activate retargeting. Campaign accelerator runs until threshold is reached.
How long does each campaign run for?
Everything in MailPlus is based on the mail date. Social Match will run for 14 days from the mail date. Online and social media follow up ads will continue for 60 days from the mail date. As the end of your campaign approaches, we’ll contact you to determine if you want the campaign to continue on maintenance for $399.
Can I have more than one call tracking number for each campaign?
Yes. Each job comes with one call tracking number included. Each additional call tracking number is $10 per month.
Will callers be aware that they are being recorded?
Yes, callers will hear a message at the start of the call that states “this call may be recorded for training purposes” as required by law.
Do all dashboard users have access to call recordings?
No, at this time, only the owner of the account can listen to the call recordings.
How much does MailPlus cost?
Not much—just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote.
