Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision. Do you know what your brand color says about your organization?
When it is time for your organization to establish a brand color or embark on a re-brand don’t underestimate the importance of color. Some of the world’s most recognizable brands are defined by their colors. Think about Coca-Cola, Facebook, Apple, McDonalds, and Google. Most consumers can identify their brand colors without a second thought. The reason is that all of these companies strategically use their colors in their logo, website, and product, making them instantly recognizable across the globe.
Choosing a color for your brand is more than a design choice, it’s a science. Every color elicits a different response from humans. For example, most colors can be grouped into two categories of emotions—warm and cool. Warm colors are typically associated with energy while cold colors evoke feelings of calmness and security. It’s also important to understand which colors are the most popular and best suited for your industry.
At Shawmut, we know that color is one of the first things a consumer will notice about a logo and we select a color based on brand values, company culture, industry, location and more. We leverage proven research and tools, like this infographic created by Marketo, to get an in-depth look at a brand color and how it affects consumers. Check out the infographic and see where your business or favorite brand falls. And remember when it comes time to choose a color for your brand, opt for science, not preference.
Source: Marketo Blog
