Unique folds are an easy way to grab attention! That’s what we did for this invitation for Shawmut’s 2017 Food for Thought breakfast seminar for higher education marketers. We added extra panels to a traditional gate-fold which revealed a longer internal spread that included info on our seminar, the speaker, logistics, and learning objectives. Our design team also added interesting moments throughout the piece by using a spot gloss to call attention to various pieces of data and photos of yummy bagels!
