Marketing Science: “Today’s Direct Mail”

Today's Direct Mail

Today’s Direct Mail: Print’s New Role in an Omni-Channel World

Print has the power to attract, engage, and deliver critical information to enhance the customer experience. Kate Dunn shares data from several InfoTrends customer communication studies and real world examples to help you leverage new technology and improve results from your print and direct mail strategies.

Presented by Kate Dunn, Director of Business Development, InfoTrends

Kate Dunn, Director of the InfoTrends Business Development Group, is an award-winning leader in relevant, cross-channel marketing who regularly shares her expertise at industry events across the United States as well as abroad. Dunn works with a many companies on strategy, marketing, lead generation activity and sales training programs.

Dunn is a frequent guest lecturer in both the undergraduate and postgraduate programs at Virginia Commonwealth University School of Business and many industry events on the subjects of integrated marketing and sales. She is an award-winning leader in cross-channel marketing, has over 10 years’ experience in sales training, and has published more than 30 case studies on marketing and selling advanced graphic communications services.