Using a similar format to Shawmut’s Marketing Science Event Invitation mailer, the designer for the New England Journal of Medicine created this impactful and useful sleeve mailer. This self-mailer also made great use of several coatings and specialty effects including double hits of black, gold metallic ink, spot Gloss UV and spot Soft Touch Aqueous coatings. The bi-fold insert also included a perforated Business Reply card, making it super-easy for recipients to respond to their contest offer.
