obp ER-SPEC Postcard Mailer
![](https://www.shawmutdelivers.com/wp-content/uploads/2017/08/OBP_ERSPEC_Mailer_2.jpg)
Industry: Healthcare
Service: Creative Services, Direct Mail, Print & Fulfillment
When produced well a 6×11 inch postcard can generate big results. That is certainly the case for obp, a provider of single-use, self-illuminating medical devices. After several rounds of testing with Shawmut’s marketing and direct mail team, obp has replaced the organization’s former sample box mailing program in favor of these cost-effective, yet high-quality postcards. They include a soft touch aqueous coating which makes them stand out amongst the other direct mail pieces sent to medical offices.