obp ER-SPEC Postcard Mailer
When produced well a 6×11 inch postcard can generate big results. That is certainly the case for obp, a provider of single-use, self-illuminating medical devices. After several rounds of testing with Shawmut’s marketing and direct mail team, obp has replaced the organization’s former sample box mailing program in favor of these cost-effective, yet high-quality postcards. They include a soft touch aqueous coating which makes them stand out amongst the other direct mail pieces sent to medical offices.