Belmont Medical Technologies was looking for a stand-out mailer to promote one of their flagship medical devices, The Belmont® Rapid Infuser RI-2. Shawmut’s creative team designed this self-mailing bi-fold piece with a die-cut in the shape of the device itself. The mailer opens to reveal the inner workings of the device, just as the actual door of the device does. Variable data was used to personalize CTA, QR code, and sales rep contact information to each recipient. This piece mailed in a clear envelope.