A.T. Cross Retail and Distributor Kits
A.T. Cross wanted to present their product catalog to customers in a unique way. Rather than using a box as they had in the past, we suggested a custom envelope—designed specifically to carry their 100-page catalog, 24-page price list, a letter from the president on the inside cover, and a free sign for distributor promotions. To add an element of luxury to the kit, we used a special soft-touch coating that is resistant to scuffing and fingerprinting—ensuring that it would arrive in pristine condition. In addition to the kit, Shawmut helped A.T. Cross produce a series of posters and desk decoration signs which were sent to retailers.