Want to grab your customers’ attention and add interactivity to your next direct mail piece? Create a free gift that they can self-assemble! In this issue of Tactics Magazine, we wanted to highlight some of the products you can create with dielines. So we included a pencil cup inside the magazine that recipients could assemble and use on their desk. To make things even more interesting we personalized the pencil cup with their name and made every design unique using a variable data printing technique called dynamic personalization.